[{"data":1,"prerenderedAt":119},["ShallowReactive",2],{"project-\u002Fen\u002Fprojects\u002Fblendo":3},{"id":4,"title":5,"body":6,"client":102,"description":96,"extension":103,"featured":104,"image":105,"meta":106,"navigation":104,"path":107,"quote":108,"sector":109,"seo":110,"services":111,"stem":115,"url":116,"year":117,"__hash__":118},"projects_en\u002Fen\u002Fprojects\u002Fblendo.md","Blendo — a fully custom WooCommerce perfume store",{"type":7,"value":8,"toc":95},"minimark",[9,14,18,26,29,33,36,76,80,83],[10,11,13],"h2",{"id":12},"the-challenge","The challenge",[15,16,17],"p",{},"Blendo already had an audience: a fragrance store built around designer-inspired scents, carrying leading dupe houses like Lattafa, Afnan and Maison Alhambra, with a wide catalogue and an active customer club. What wasn't working was the website.",[15,19,20,21,25],{},"The previous site was slow. Not \"a little heavy\" — slow in the way that costs money: category pages that took forever to load, a cart that stalled, and a search that returned results long after the customer had given up. The outcome was entirely predictable — ",[22,23,24],"strong",{},"abandoned carts, lost sales, and customer complaints that had become routine",". When a store sells hundreds of products, every second of waiting is a customer walking out.",[15,27,28],{},"The problem was neither the product nor the marketing. It was a store built on a pile of plugins, each adding more code, more queries and more weight — until the site could no longer keep up with the business.",[10,30,32],{"id":31},"what-i-built","What I built",[15,34,35],{},"A WooCommerce store built from scratch, fully custom. No off-the-shelf theme, no page builder, and no stack of plugins patching over one another.",[37,38,39,46,52,58,64,70],"ul",{},[40,41,42,45],"li",{},[22,43,44],{},"A modern WordPress architecture"," — the project runs on Roots Radicle: a Laravel-style structure with Blade templates and Composer-managed dependencies. That means organized code that can be maintained and deployed like any serious application, rather than PHP files accumulated over the years.",[40,47,48,51],{},[22,49,50],{},"Custom WooCommerce, not generic WooCommerce"," — product pages, categories, cart and checkout were rewritten around the way Blendo actually sells: browsing by house, by the fragrance that inspired it, by audience and by price range.",[40,53,54,57],{},[22,55,56],{},"No unnecessary plugins"," — every plugin that stayed does real work (shipping, loyalty club, accessibility). Everything else is written in code: faster, easier to maintain, and no surprises at the next update.",[40,59,60,63],{},[22,61,62],{},"Tailwind with custom animations"," — a clean interface with subtle motion through scrolling and add-to-cart, without heavy animation libraries.",[40,65,66,69],{},[22,67,68],{},"A mobile-first buying experience"," — most of Blendo's shoppers arrive on a phone, and the store was designed for them first.",[40,71,72,75],{},[22,73,74],{},"Merchandising built in"," — bundles, monthly deals, an outlet section and the customer club were all built into the store itself rather than bolted on as third-party plugins.",[10,77,79],{"id":78},"the-result","The result",[15,81,82],{},"A store that feels fast exactly where it matters: on category pages, in search, and on the way to checkout. Instead of apologizing to customers for a stuck website, Blendo now runs a large catalogue, brands, promotions and a loyalty club from one organized system.",[15,84,85,88,89,94],{},[22,86,87],{},"Is your store losing customers because of the website?"," ",[90,91,93],"a",{"href":92},"\u002Fcontact","Get in touch"," — we'll start by finding out what's actually slowing you down.",{"title":96,"searchDepth":97,"depth":97,"links":98},"",2,[99,100,101],{"id":12,"depth":97,"text":13},{"id":31,"depth":97,"text":32},{"id":78,"depth":97,"text":79},"Blendo","md",true,"https:\u002F\u002Fres.cloudinary.com\u002Fdbt4olgrj\u002Fimage\u002Fupload\u002Ff_auto,q_auto,w_900\u002Fv1786137651\u002FScreenshot_2026-08-08_at_0.19.57_kuqndc.png",{},"\u002Fen\u002Fprojects\u002Fblendo",null,"E-commerce · Fragrance",{"title":5,"description":96},[112,113,114],"E-commerce","WordPress","Website development","en\u002Fprojects\u002Fblendo","https:\u002F\u002Fblendo.co.il\u002F",2026,"uzVaJk1u95D9VmNq6swakZCRcIg6oS73ZSM8kDr5GrI",1788691108288]