[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"project-\u002Fen\u002Fprojects\u002Fgreg-cafe":3},{"id":4,"title":5,"body":6,"client":94,"description":88,"extension":95,"featured":96,"image":97,"meta":98,"navigation":96,"path":99,"quote":100,"sector":101,"seo":102,"services":103,"stem":106,"url":107,"year":108,"__hash__":109},"projects_en\u002Fen\u002Fprojects\u002Fgreg-cafe.md","Greg Cafe — brand website for a national coffee chain",{"type":7,"value":8,"toc":87},"minimark",[9,14,18,21,25,28,69,73,76],[10,11,13],"h2",{"id":12},"the-challenge","The challenge",[15,16,17],"p",{},"Greg Cafe isn't a single coffee shop — it's a national chain that started in 1994 as a small Haifa coffee bar and grew into one of Israel's best-known hospitality brands. A site at that scale has to do several jobs at once: tell a brand story, drive people to branches, sign members up to the loyalty club, sell gift cards, and take franchise and event enquiries — while looking good doing all of it.",[15,19,20],{},"The brief was a site that feels like the brand: warm, inviting and modern, with motion that carries you through the page without making it heavy — because most visitors arrive on a phone, on the way to a branch or during a break.",[10,22,24],{"id":23},"what-i-built","What I built",[15,26,27],{},"A custom WordPress site, built from the ground up for the chain:",[29,30,31,39,45,51,57,63],"ul",{},[32,33,34,38],"li",{},[35,36,37],"strong",{},"A properly structured foundation"," — the project runs on Bedrock: a modern WordPress structure managed with Composer, with clean separation between core, application code and configuration. That's what makes a chain's website maintainable, updatable and deployable without breaking it.",[32,40,41,44],{},[35,42,43],{},"A theme written for this brand"," — no off-the-shelf template, no page builder. The front end is built on Tailwind, so every screen gets exactly the design the brand needs.",[32,46,47,50],{},[35,48,49],{},"Custom animations"," — GSAP with lines that draw themselves as you scroll, plus small interactions that add life without getting in the way of reading or dragging in unnecessary libraries.",[32,52,53,56],{},[35,54,55],{},"Every audience path in one place"," — branches, menu, loyalty club, gift cards, events, franchising and the Greg Group — each audience finds its route without hunting.",[32,58,59,62],{},[35,60,61],{},"Forms that actually work"," — event, franchise and contact enquiries, including date and time selection and file attachments, arrive neatly with the right team.",[32,64,65,68],{},[35,66,67],{},"Mobile first"," — the menu, branch finder and club pages were designed for the small screen first, because that's where the decisions get made.",[10,70,72],{"id":71},"the-result","The result",[15,74,75],{},"A brand site that holds the chain's entire activity under one roof — from the coffee story to the franchise form — and stays fast and easy to maintain as branches, promotions and campaigns keep getting added.",[15,77,78,81,82],{},[35,79,80],{},"Running a chain or a brand that needs a website to keep up?"," ",[83,84,86],"a",{"href":85},"\u002Fcontact","Get in touch",{"title":88,"searchDepth":89,"depth":89,"links":90},"",2,[91,92,93],{"id":12,"depth":89,"text":13},{"id":23,"depth":89,"text":24},{"id":71,"depth":89,"text":72},"Greg Cafe","md",true,"https:\u002F\u002Fres.cloudinary.com\u002Fdbt4olgrj\u002Fimage\u002Fupload\u002Ff_auto,q_auto,w_900\u002Fv1786138118\u002FScreenshot_2026-08-08_at_0.28.31_avohde.png",{},"\u002Fen\u002Fprojects\u002Fgreg-cafe",null,"Food & hospitality",{"title":5,"description":88},[104,105],"Website development","WordPress","en\u002Fprojects\u002Fgreg-cafe","https:\u002F\u002Fgregcafe.co.il\u002F",2026,"uBYsgAzE_rsvXDNpDEILGa6UFp0dYoSk5bbowbrlyB8",1788691108191]