Nice to meet you, I'm Elad
I'm Elad Ayal, a web developer from Tel Aviv. I've built websites for coffee and bakery chains, investment houses, law firms, colleges and online stores - all of them live and working to this day. Some in WordPress, some in custom code, always by what's right for the business rather than what's convenient for me.
I started in digital agencies, where I learned what projects really look like from the inside - and why clients lose patience: project managers in the middle, elastic timelines, ballooning prices. Today I work directly with clients. You talk to me, you get me, no broken telephone.
Accessibility became my specialty when I realized how many Israeli websites simply don't work for part of the population - and how many business owners only find out when a warning letter arrives. My process: build to the standard from the start, and once the site is finished it goes through a proper accessibility audit before launch. I write and fix the code; the audit is done by a certified accessibility professional I work with - so the work is never checked by the person who wrote it.
- 25+
- live websites
- 10+
- chains & brands
- 100
- PageSpeed target
- Full-stack development since 2021
- Graduate of Coding Academy's intensive full-stack program (640 hours)
- Vue and Nuxt, WordPress, Shopify and WooCommerce
- Accessibility audits with a certified accessibility professional

What working with me looks like
A deadline is a deadline
The launch date is written into the quote - and kept.
Technological honesty
I'll recommend the right tool for you, even when it earns me less.
The code stays yours
Domain, hosting, code - everything registered in your name from day one.
A direct line
No project manager in between. You talk to the person writing the code.
Reaching me is the easy part.
A few lines in the form if you prefer writing - or straight to the channel you already use. Either way, it's me answering.