Nice to meet you, I'm Elad
I'm Elad Ayal, a web developer from Tel Aviv. I've built websites for coffee and bakery chains, investment houses, law firms, colleges and online stores — all of them live and working to this day. Some in WordPress, some in custom code, always by what's right for the business rather than what's convenient for me.
I started in digital agencies, where I learned what projects really look like from the inside — and why clients lose patience: project managers in the middle, elastic timelines, ballooning prices. Today I work directly with clients. You talk to me, you get me, no broken telephone.
Accessibility became my specialty when I realized how many Israeli websites simply don't work for part of the population — and how many business owners only find out when a warning letter arrives. To me an accessible site isn't a quote line item; it's how a site should be built from the ground up.
- 25+
- live websites
- 10+
- chains & brands
- 100
- PageSpeed target
What working with me looks like
A deadline is a deadline
The launch date is written into the quote — and kept.
Technological honesty
I'll recommend the right tool for you, even when it earns me less.
The code stays yours
Domain, hosting, code — everything registered in your name from day one.
A direct line
No project manager in between. You talk to the person writing the code.
Tell me what you're building.
A short message is enough. I'll get back within a business day — with a real answer, not a sales script.