WordPress, done right
WordPress powers nearly half the web — and most of those sites are slow and bloated. I build WordPress with lean custom themes: fast, secure, easy to manage.
A fast, clear quote
Sound familiar?
- An Elementor site with 40 plugins that loads forever.
- Every plugin update is a gamble — sometimes the site survives, sometimes not.
- You wanted a small design change and heard it's 'not possible in this theme'.
What you get
A custom theme, not a purchased one
Lean code written for your site — no bundles of features nobody needs. It's the difference between 90+ and 40 on PageSpeed.
Simple content editing
Structured fields for every area of the site. You swap text and images — the design doesn't break.
Security hardening
Managed updates, correct permissions, automatic backups, and blocking WordPress's common attack vectors.
Migration from Wix/Elementor
An orderly migration preserving content, URLs and SEO — without losing your Google ranking.
WooCommerce when you need a store
A full store on WordPress — payments, shipping, invoicing. Details on the e-commerce page.
WordPress isn't a dirty word
'Real' developers love to sneer at WordPress, and template-flippers sell it for every problem. Both are wrong. WordPress with a custom theme is an excellent tool for content and business sites — and I'll tell you honestly when it's not the answer.
Related work
Greg Cafe
Case studyBrand website for Greg Cafe, one of Israel's best-known national coffee chains. Custom WordPress on Bedrock with a hand-built Tailwind theme and GSAP scroll animations, covering branches, menu, loyalty club, gift cards, events and franchising.
gregcafe.co.il
Partnered with Chavat Daat, Israel's leading veterinary hospital and clinic network, to build a comprehensive and user-friendly website. The platform serves as a central hub for their 3 hospitals, 3 emergency centers, and 5 specialist centers operating 24/7 nationwide, helping pet owners easily find locations, services, and expert medical information.
chavatdaat.co.il
Developed the official website for Ruben, a colorful and vibrant burger chain specializing in smoked meats, premium burgers, and bold meat dishes. The site showcases their diverse menu with rich visuals and an engaging design that captures the brand's bold and indulgent identity.
rubenisrael.co.il
Tailor made site for one of the largest importers of: Nature valley, Pillsbury, Haggen daaz and Fiber one, keeping the site responsive and up to date with latest technologies.
rustic-bakery.co.il
Biga
Case studyI developed the official website for Biga Bakery, creating a responsive, visually appealing site that effectively showcases their artisan breads and pastries.
biga-bakery.co.il
In partnership with Nick Academy, we developed a vibrant and engaging website designed to reflect their dynamic educational offerings. By closely aligning with their vision and leveraging efficient design processes, we delivered a site that not only meets their needs but also stands out with its user-friendly interface and visually appealing design.
nick.academy
How it works (no surprises)
Intro call
A fast, clear quote
Development with regular updates
Launch & support
Frequently asked questions
Elementor is great for full editing independence; a custom theme wins on speed and stability. I work with both — the recommendation depends on how much you really edit.
Usually yes — a theme swap, a plugin diet and optimization work wonders. A short review tells whether to renovate or rebuild.
Option A: a monthly plan and I handle everything. Option B: you, with a walkthrough and automatic backups protecting you.
Yes. With a lean theme, optimized images and proper caching — WordPress clears 90 on mobile PageSpeed. I have live sites proving it.
Core WordPress is a decent base; themes and plugins are usually the problem. Every WordPress I build meets WCAG 2.1 AA including a statement.
Tell me what you're building.
A short message is enough. I'll get back within a business day — with a real answer, not a sales script.