Keren Hayesod - the Israel Pulse seminar landing page

The challenge

The Israel Pulse seminar - Keren Hayesod's young-leadership seminar - needed a landing page doing three jobs at once: selling the experience, answering every logistical question, and closing registration including payment - without sending anyone off to email or phone. All of it inside a large organisation's existing system, not on a desert island.

What I built

A landing page on Keren Hayesod's dedicated WordPress theme, respecting the system it lives inside:

• A live countdown to the event - a deadline you can see is a deadline that works.
• Programme and experience highlights - what's going to happen there, in the language of the young audience the seminar is after.
• Practical details in one place - every question that could stall a registration gets answered on the page.
• Online registration and payment - from interest to a closed registration in the same visit.

The result

One page carrying the seminar's entire registration journey, inside the organisation's existing infrastructure - no new system, no external dependency.

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