I'm Elad Ayal, a web developer from Tel Aviv. 5+ years and 20+ live websites — from WordPress to fully custom systems.
Real, in-code accessibility to IS 5568 / WCAG 2.1 AA — not an overlay widget.
Site down? Slow? Broke after an update? Send me a screenshot on WhatsApp.
WordPress done right — custom theme, real speed, and you edit content yourself.
Israel's accessibility regulations (IS 5568) apply to almost every business website, and lawsuits don't require proof of damage. I make websites accessible in code — not with a floating widget — including a full accessibility statement.
Partnered with Chavat Daat, Israel's leading veterinary hospital and clinic network, to build a comprehensive and user-friendly website. The platform serves as a central hub for their 3 hospitals, 3 emergency centers, and 5 specialist centers operating 24/7 nationwide, helping pet owners easily find locations, services, and expert medical information.
chavatdaat.co.il
Developed the official website for Ruben, a colorful and vibrant burger chain specializing in smoked meats, premium burgers, and bold meat dishes. The site showcases their diverse menu with rich visuals and an engaging design that captures the brand's bold and indulgent identity.
rubenisrael.co.il
Tailor made site for one of the largest importers of: Nature valley, Pillsbury, Haggen daaz and Fiber one, keeping the site responsive and up to date with latest technologies.
rustic-bakery.co.il
I developed the official website for Biga Bakery, creating a responsive, visually appealing site that effectively showcases their artisan breads and pastries.
biga-bakery.co.il
Designed and developed Noviks, a premium e-commerce website, ensuring a seamless shopping experience with a sleek, user-friendly interface. Leveraged Shopify's capabilities to create a high-performance, visually engaging, and fully responsive platform that enhances user engagement and drives conversions.
noviks.co.ilFifteen minutes by phone or WhatsApp — what you need, by when, and what already exists.
A short, clear document: what gets built, what it costs, when it ships. No fine print.
You see real progress, not silence. You have a direct line to me — no project manager in between.
We launch with speed and accessibility checks, and the code stays yours — domain, hosting, everything.
Traffic but no leads? The 7 landing page mistakes I fix every week: slow mobile load, long forms, no WhatsApp, mismatched messaging — and how to fix each one.
5 min readWordPress or custom code? An honest decision framework from a developer who builds both: when WordPress wins, when custom pays off, plus a comparison table.
6 min readWhat actually slows down small-business websites: bloated page builders, heavy images, fonts, and third-party widgets. What you can fix without a rebuild — and when a rebuild pays off.
6 min readI reply within one business day. A clear quote after a short intro call.
